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"the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information" (Wikipedia) NewsBusiness helps clients get the attention of the people they want to speak to. It does this in three ways…

The three ways
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What do Sigmund Freud, bacon and eggs, cigarettes and banana republics have in common?

One man – Edward Bernays. Edward Bernays[1] was Sigmund Freud's nephew and in fact played a major part in Freud's… Read More

PR marketing? What’s that?

Several years ago  I came up with the term 'PR marketing'. It wasn't meant to mean just 'PR and marketing',… Read More

A bit about NewsBusiness

Here’s our recently amended ‘story’ on Facebook… You need to promote your business. But how do you do that? The… Read More