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The pen is mightier than the sword

It was apparently this man – Cardinal Richelieu – who said this around 400 years ago, and it still holds good today, despite the fact that very few people conduct […]

Posted on November 14, 2021February 2, 2022 by David Bateson
Posted in Ads, Content, PRLeave a comment

Nobody reads ads

There’s a great quote from one of the original Mad Men, Howard Gossage*, who said “The real fact of the matter is that nobody reads ads. People read what interests […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in AdsLeave a comment

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