Skip to content
NewsBusiness
  • Home
  • About
  • What We Do
    • PR
    • Content
    • Ads
    • For Agencies
  • What’s New
  • Contact Us

Menu

  • Home
  • About
  • What We Do
    • PR
    • Content
    • Ads
    • For Agencies
  • What’s New
  • Contact Us

PR

The pen is mightier than the sword

It was apparently this man – Cardinal Richelieu – who said this around 400 years ago, and it still holds good today, despite the fact that very few people conduct […]

Posted on November 14, 2021February 2, 2022 by David Bateson
Posted in Ads, Content, PRLeave a comment

You have 30 seconds to get the attention of a journalist

And why this matters even if you’re not pitching to one. Years ago I went to see the father of guerilla marketing – Jay Conrad Levinson – give a talk […]

Posted on November 8, 2021November 8, 2021 by David Bateson
Posted in PRLeave a comment

8 ways not to waste your money when exhibiting at a tradeshow

So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips from a public relations perspective to help you get the […]

Posted on June 18, 2021November 8, 2021 by David Bateson
Posted in PRLeave a comment

The ‘Virtuous Circle’ of content marketing

Here’s an approach we’ve used for a long time for client projects that gets great results. We call it ‘The Content Marketing Virtuous Circle’. Here is our infographic…   Key […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in Content, PRLeave a comment

The Hungry Beast needs feeding… every day

The media realise that the need for news is insatiable – you need new ‘news’ 24/7 on TV, radio and in print. This is what people in media refer to […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in Content, PRLeave a comment

Publicity. It’s not what you think it is (it can be much more)…

Or perhaps putting it another way… the benefits of good publicity go beyond the obvious ones. The most obvious benefit is that a positive story about you and your business […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in PRTagged publicityLeave a comment

What do Sigmund Freud, bacon and eggs, cigarettes and banana republics have in common?

One man – Edward Bernays. Edward Bernays[1] was Sigmund Freud’s nephew and in fact played a major part in Freud’s rise to fame and the adoption of Freud’s ideas in […]

Posted on March 3, 2020November 8, 2021 by David Bateson
Posted in PRLeave a comment

PR marketing? What’s that?

Several years ago  I came up with the term ‘PR marketing‘. It wasn’t meant to mean just ‘PR and marketing’, it was more of a suggested approach to marketing if […]

Posted on March 3, 2020November 8, 2021 by David Bateson
Posted in PRLeave a comment

What’s New

  • Let’s talk about ChatGPT
  • How to write good
  • The pen is mightier than the sword
  • You have 30 seconds to get the attention of a journalist
  • 8 ways not to waste your money when exhibiting at a tradeshow

NewsNewsNewsBusiness ENEWS

Signup for all sorts of useful info on getting ads, content and PR to grow your business

Thank you!

You have successfully signed up to our emails.

.

Categories

  • Ads (2)
  • Content (9)
  • Fun (3)
  • Our News (2)
  • PR (8)
  • World Changing (1)
Copyright

Copyright 2020-2023
NewsBusiness

Call

07 3396 7712

email

news@newsbusiness.com.au

Privacy Policy | Terms Of Use