Cardinal Richelieu

The pen is mightier than the sword

It was apparently this man – Cardinal Richelieu – who said this around 400 years ago

…and it still holds good, despite the fact that very few people conduct business with pens and swords today.

Written content still rules, on the internet, on paper and on billboards. And even YouTubers, radio announcers and TV presenters need a script, and someone has to write that! Words influence humans and search engine algorithms, and we have to cater to both these days.



NewsBusiness is all about helping your business get business from ‘news’ – your news – using three traditionally siloed, but in fact very closely related marketing functions…

  • Ads
  • Content
  • PR



Agency? Check this page.