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Nobody reads ads

There’s a great quote from one of the original Mad Men, Howard Gossage*, who said “The real fact of the matter is that nobody reads ads. People read what interests […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in AdsLeave a comment

Publicity. It’s not what you think it is (it can be much more)…

Or perhaps putting it another way… the benefits of good publicity go beyond the obvious ones. The most obvious benefit is that a positive story about you and your business […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in PRTagged publicityLeave a comment

What do Sigmund Freud, bacon and eggs, cigarettes and banana republics have in common?

One man – Edward Bernays. Edward Bernays[1] was Sigmund Freud’s nephew and in fact played a major part in Freud’s rise to fame and the adoption of Freud’s ideas in […]

Posted on March 3, 2020November 8, 2021 by David Bateson
Posted in PRLeave a comment

PR marketing? What’s that?

Several years ago  I came up with the term ‘PR marketing‘. It wasn’t meant to mean just ‘PR and marketing’, it was more of a suggested approach to marketing if […]

Posted on March 3, 2020November 8, 2021 by David Bateson
Posted in PRLeave a comment

A bit about NewsBusiness

Here’s our recently amended ‘story’ on Facebook… You need to promote your business. But how do you do that? The choices are endless. Social media, Google Ads, Facebook ads, SEO, […]

Posted on March 1, 2020November 8, 2021 by David Bateson
Posted in Our NewsLeave a comment

NewsBusiness relaunches

On Saturday 29th February, after a long period of hibernation, NewsBusiness officially opened the doors for business again, as a communications agency with a difference. Combining expertise in PR and […]

Posted on March 1, 2020November 8, 2021 by David Bateson
Posted in Our NewsLeave a comment

Hello world!

We didn’t have the heart to delete this default WordPress post. We also managed to find a decent world globe where you could actually see Australia. Except that the way […]

Posted on February 29, 2020February 2, 2022 by David Bateson
Posted in Fun1 Comment

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What’s New

  • How to write good
  • The pen is mightier than the sword
  • You have 30 seconds to get the attention of a journalist
  • 8 ways not to waste your money when exhibiting at a tradeshow
  • What is SEO today? (and why you need to know)

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