Attention
"the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information" (Wikipedia) NewsBusiness helps clients get the attention of the people they want to speak to. It does this in three ways…
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Proofread proofread proofread
OK we all make spelling mistakes (ours below, since corrected), Whether this is because we genuinely don't know how to… Read More
The ‘Virtuous Circle’ of content marketing
Here's an approach we've used for a long time for client projects that gets great results. We call it 'The… Read More
The Hungry Beast needs feeding… every day
The media realise that the need for news is insatiable - you need new 'news' 24/7 on TV, radio and… Read More