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Attention is…

"the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information" (Wikipedia)

Three ways to get the attention of your customers
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The pen is mightier than the sword

It was apparently this man – Cardinal Richelieu – who said this around 400 years ago, and it still holds… Read More

You have 30 seconds to get the attention of a journalist

And why this matters even if you're not pitching to one. Years ago I went to see the father of… Read More

8 ways not to waste your money when exhibiting at a tradeshow

So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips… Read More