About Us

News Equals Business started in 2007 as a boutique PR agency for B2B clients, securing positive media coverage but also handling all the other aspects of PR (especially print/email newsletter content creation and distribution).

In 2009, shortly after the fiftieth phone call where the person on the other end said “So you’re calling from Musical Business” the name was changed to NewsBusiness.

Since then the NewsBusiness team has racked up over 700 documented client media appearances …and a lot of undocumented ones.

Today the agency provides PR services to clients ranging from startups and social enterprises to established businesses.

Alongside PR services it has a content side with substantial experience in writing content in a number of different business sectors, plus an online advertising side with experience running Google and Facebook ad campaigns and providing access to advertising and editorial opportunities on a number of niche news sites.


David Bateson

David worked in sales for major publishing companies in the UK/Europe/Middle East, and then led an award winning team as business development manager for a London based printing company. He was later seconded to a small team setting up an early web-based printing service at the company.

Moving to Australia in 2000, he worked in the internet startup sector, then with a healthcare franchise where he generated over $1.2M in franchise sales via innovative marketing and PR strategies. In 2005 he moved from Sydney to Brisbane and in 2007 set up specialist B2B PR agency News Equals Business (which changed its name in 2009 to NewsBusiness).

David has worked with clients from tech startups to mid-sized (50+ employee) businesses in NSW, VIC, QLD and WA, helping them devise and execute successful PR and marketing campaigns. Extensive media coverage generated for clients has included several high profile national TV and radio spots as well as national print and online coverage.

He speaks regularly on marketing and PR (and ‘PR Marketing’) at business events and meetings, most recently at Griffith University and at the Brisbane Click! Digital conferences. He has worked as a specialist consultant on digital marketing for small/medium businesses through Australian Government funded programs and agencies including the Small Business Advisory Service and the Brisbane Metro Business Enterprise Centre.

Senior Consultant

Anna Day

Anna has worked as a journalist, bureau chief, academic and public relations consultant and has won many awards in these roles. She has written for National Business Review (NZ), The Australian Financial Review and The Economist and has worked in radio and TV (National Radio News in Australia and TVNZ’s Eye Witness program).

As a public relations consultant she has worked for large corporations, industry peak bodies and government departments.

Anna also founded the Sunshine Coast Mentoring Service, which has helped more than 400 companies.