“How come they got a story?” (and we didn’t)

“Why aren’t the media covering us?”

“That’s not the whole story!”


If you’ve ever had any of these thoughts, you’ve come to right place.

‘PR’ – public relations – is a misunderstood and much abused term. It’s commonly used in the sense of ‘getting positive media coverage’ but in fact it’s much broader than this. In its literal sense it is simply ‘relating to the public’ and of course one way of doing this is via the media, but PR also encompasses anything from community consultation to direct communications. It is – or should be – at the heart of all businesses.

Media Coverage
Getting media coverage is not something many businesses are geared up for or have much knowledge of. The NewsBusiness team has many years of experience in getting media interest and coverage for clients on national TV and radio and in major newspapers and magazines, as well as – of course – online. Once you receive positive media coverage the next step is to use it – in your own marketing and communications.

We have PR experience in a very broad range of sectors, and have achieved substantial positive media coverage* for clients in the following fields…

  • Accounting/tax
  • Authors
  • B2B products/services
  • Business coaches/consultants
  • Education
  • Events (national & regional)
  • Emergency services
  • Food wholesale
  • Franchising
  • HR
  • Legal
  • Medical products/systems
  • Medical professionals & specialists (including surgeons, GPs, psychologists)
  • Pharmacy
  • Photography
  • Politics (local & national)
  • Property management
  • Retail (online + bricks & mortar)/Retail precincts
  • Startup businesses (incl tech)
  • Telecommunications products/services

How we charge for our PR services

Media coverage guarantee-backed project fee OR pay on results – you choose. Contact us for more information.

*around 900 documented media stories for clients valued (using Advertising Value Equivalent formula) at many $millions.


Agency? Check this page.