And why this matters even if you’re not pitching to one. Years ago I went to see the father of guerilla marketing – Jay Conrad Levinson – give a talk […]
8 ways not to waste your money when exhibiting at a tradeshow
So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips from a public relations perspective to help you get the […]
What is SEO today? (and why you need to know)
Why you need to know about SEO What is SEO today? Some of the factors that Google takes into account Content is king – the importance of good quality content […]
Proofread proofread proofread
OK we all make spelling mistakes (ours below, since corrected), Whether this is because we genuinely don’t know how to spell the word or we just hit the wrong key […]
The ‘Virtuous Circle’ of content marketing
Here’s an approach we’ve used for a long time for client projects that gets great results. We call it ‘The Content Marketing Virtuous Circle’. Here is our infographic… Key […]
The Hungry Beast needs feeding… every day
The media realise that the need for news is insatiable – you need new ‘news’ 24/7 on TV, radio and in print. This is what people in media refer to […]
Nobody reads ads
There’s a great quote from one of the original Mad Men, Howard Gossage*, who said “The real fact of the matter is that nobody reads ads. People read what interests […]
Publicity. It’s not what you think it is (it can be much more)…
Or perhaps putting it another way… the benefits of good publicity go beyond the obvious ones. The most obvious benefit is that a positive story about you and your business […]
What do Sigmund Freud, bacon and eggs, cigarettes and banana republics have in common?
One man – Edward Bernays. Edward Bernays[1] was Sigmund Freud’s nephew and in fact played a major part in Freud’s rise to fame and the adoption of Freud’s ideas in […]
PR marketing? What’s that?
Several years ago I came up with the term ‘PR marketing‘. It wasn’t meant to mean just ‘PR and marketing’, it was more of a suggested approach to marketing if […]