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Author: David Bateson

How to write good

We couldn’t have said it betterer ourselves…

Posted on February 2, 2022February 2, 2022 by David Bateson
Posted in Content, FunLeave a comment

The pen is mightier than the sword

It was apparently this man – Cardinal Richelieu – who said this around 400 years ago, and it still holds good today, despite the fact that very few people conduct […]

Posted on November 14, 2021February 2, 2022 by David Bateson
Posted in Ads, Content, PRLeave a comment

You have 30 seconds to get the attention of a journalist

And why this matters even if you’re not pitching to one. Years ago I went to see the father of guerilla marketing – Jay Conrad Levinson – give a talk […]

Posted on November 8, 2021November 8, 2021 by David Bateson
Posted in PRLeave a comment

8 ways not to waste your money when exhibiting at a tradeshow

So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips from a public relations perspective to help you get the […]

Posted on June 18, 2021November 8, 2021 by David Bateson
Posted in PRLeave a comment

What is SEO today? (and why you need to know)

Why you need to know about SEO What is SEO today? Some of the factors that Google takes into account Content is king – the importance of good quality content […]

Posted on June 5, 2021November 8, 2021 by David Bateson
Posted in ContentLeave a comment

Are you a surgeon?

You know that the internet has ‘finally arrived’ when doctors and surgeons start to pay attention and want new websites. Many surgeons still simply do not have websites at all […]

Posted on January 8, 2021February 2, 2022 by David Bateson
Posted in ContentLeave a comment

Content really is king (still)

And how to do a quick and dirty check on where your website ranks, and why. Is it just us, or are a lot of people redoing their websites? Maybe […]

Posted on November 2, 2020February 2, 2022 by David Bateson
Posted in ContentLeave a comment

Proofread proofread proofread

OK we all make spelling mistakes (ours below, since corrected), Whether this is because we genuinely don’t know how to spell the word or we just hit the wrong key […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in Content, FunLeave a comment

The ‘Virtuous Circle’ of content marketing

Here’s an approach we’ve used for a long time for client projects that gets great results. We call it ‘The Content Marketing Virtuous Circle’. Here is our infographic…   Key […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in Content, PRLeave a comment

The Hungry Beast needs feeding… every day

The media realise that the need for news is insatiable – you need new ‘news’ 24/7 on TV, radio and in print. This is what people in media refer to […]

Posted on July 24, 2020November 8, 2021 by David Bateson
Posted in Content, PRLeave a comment

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What’s New

  • How to write good
  • The pen is mightier than the sword
  • You have 30 seconds to get the attention of a journalist
  • 8 ways not to waste your money when exhibiting at a tradeshow
  • What is SEO today? (and why you need to know)

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